

1.
Innova International Development
Innova had an old school logo that looked vaguely like IBM's. A new logo with
lower case letters and this funky 'earth' for an 'o', was perfect for the web
site.
Design - Mike Simpson
Client - Innova
2. Major League Skateboarding
There was a need for a bold logo that represented a new era of professionalism
in skateboarding. This fit the bill.
Design - Mike Simpson
Client - Sick
3. Flavour Country
A take off on some Marlboro logos and slogans. It's rugged and perfect for modern
'smoke couture.'
Design + Illustration - Mike Simpson
Client - Sick
4. Tdot B-boy
Mike photographed a local break dance crew called Bag of Trix, and realized
later that this shot would work in a logo for the Tdot web site.
Design + Photography - Mike Simpson
Client - Tdot magazine
5. CN Skyline
Spawned from a sketch and incorporating graffiti style. It is perhaps the defining
logo for Sick urban streetwear.
Design + Illustration - Mike Simpson
Font - Mike Cosentino (Fistful of Digits)
Client: Sick
6. Getgo
A thick 'G' with a b-boy running through. Another memorable image and offshoot
line for Sick.
Design + Illustration - Mike Simpson
Client - Getgo (Sick)
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